Do I need a website for my business?

Now and then I meet business owners who don't have a web presence and I ask myself why and - in case they had considered one - what made them decide against it.

For someone like me who has been working with Technology and Computers for more than 25 years it only seems a natural choice to have a web presence for my business as I can only perceive benefits. When I then question these business owners to get a better understanding it becomes quickly clear that many don't have the same understanding and perception of the Internet and therefore can't find any direct or measurable benefits in investing any money in it.

Marketing your Business Online

Marketing your business, product or service is a key ingredient to success and sustainability - even if you run a well established business that doesn't depend on promoting and getting new customers through a website. Every business performs Marketing in one form or another and looking back at the history of Marketing and mediums (radio, television, movies, newspapers, magazines, posters, etc.) it is not surprising that the Internet and Email has been rapidly adapted and embraced as a new medium for Marketing.